The New Web Site Will Allow Parents and Kids to Design Rooms and Choose From a Wide Selection of Children’s Furniture Online

Synergy Network, a full-service marketing communications company based in Waltham, MA, has designed a new web site for B.B. Kids, New England’s largest selection of quality furniture designed to meet the needs of children. The new B.B. Kids web site, www.bbkids.com, will allow parents and children to view furniture and accessories online and determine the different styles they are interested in prior to walking into a showroom. In addition, Synergy Network is developing a custom room design tool for B.B. Kids that will allow parents and children to design rooms by creating floor plans online.

With over twenty years of experience in children’s furniture, B.B. Kids prides itself on providing unique experiences for parents and children. The company’s furniture is made of quality materials with an emphasis on design, safety, value and long-term practicality. B.B. Kids has three Massachusetts locations, Danvers, Natick and Braintree. Synergy Network is a full-service marketing communications and design agency with an experienced graphic design and web design team that creates marketing smart designs. By incorporating the latest design techniques and web technologies, Synergy Network creates unique and functional web sites, enabling audiences to experience a company’s product and/or service online. For 13 years, Synergy Network has established a client base of companies in a variety of industries including biotech, engineering, healthcare, manufacturing, retail and technology.

“The new B.B. Kids web site will serve as an online extension of our three Massachusetts locations,” said Robert Kjellman, president of B.B. Kids. “We want to extend our child/parent-friendly environment to the Internet by offering customers the ability to browse our large selection of furniture and accessories. The next addition to the web site, the interactive room design section, will assist parents and children in developing creative options in their own homes prior to walking in the showroom.”

“Our goal was to assist B.B. Kids by creating an online presence that both parents and kids could use to plan room designs prior to entering a showroom,” adds Warren Palley, president of Synergy Network. “We developed the B.B. Kids web site to allow audiences to view products and plan rooms online, thereby making the process of buying kids furniture easier and more enjoyable for customers.”

Synergy Network is in the process of developing the custom interactive room design tool for B.B. Kids, which is scheduled to launch in the third quarter of 2004.

About Synergy Network
Synergy Network, Inc. is a full-service marketing communications company that seamlessly fuses art and strategy to deliver marketing smart designs. Located in Waltham, Massachusetts, Synergy Network designs creative and strategic material that assists companies in achieving their marketing and business objectives. For more information about Synergy Network, please contact us directly at 781-647-1200 or visit our web site at www.synergynet.com.

For more information contact: Jason Shniderson, Tel: 781-647-1200, Email: jason@synergynet.com