Design
- Identity Package
As the anchor of an identity package, the logo is normally
the first encounter that someone has with a company. Being representative of
a company’s culture and business offering, the logo should have meaning
to people both within and outside of the company. Synergy Network approaches
identity packages by first researching the raison d’etre of a company
in order to develop a logo and design images that best compliment a company’s
image, culture and vision. Whether it is designing a new logo, letterhead, business
cards, shipping labels, corporate folders or other materials, Synergy Network
will ensure that your identity package best defines your company while standing
apart from others in your industry.
Design
- Web & Interactive
Maximizing the evolving technologies available today, Synergy
Network combines art and technology to create effective electronic presentations
and integrated Web sites to support your marketing activities. Our web designers
are experienced in the latest innovations in graphic design and programming.
Synergy Networks web design team specializes in building custom sites to achieve
the look and the performance needed to attract and sustain business online.
Design
- Brochures & Catalogs
Brochures and catalogs can be best defined as an extension
of your sales team. By showcasing a company’s products or service offerings,
brochures and catalogs need to provide target audiences with right mix of images
and information in order to prompt purchasing decisions. Synergy Network can
create the most creative design elements coupled with engaging text in order
to make your brochure or catalog resonate with your target audiences.
Design
- Advertising
Effective advertising = targeted message + good design ÷
proper media planning x the number of placements. At Synergy Network we approach
advertising by first developing a properly targeted message and building the
design elements to effectively convey the message. We initially research the
publication’s a client intends to place the ad into, looking at potential
competitors, other designs and the space the ad will be placed in order to differentiate
it from the competition. We then develop the message with our clients with the
stated objectives in mind. The design is developed to convey the message to
the target audience and prompt the audience to take action. If requested, we
will work with the publications on placement and planning (see media planning).
Design
- Digital Imaging & Illustration
Synergy Network’s digital imaging specialists are experts
at creating digital illustrations. Our digital experts can add or alter graphic
elements or combine a collection of images into a single, unique image to communicate
your desired message. Synergy Network can help clients realize their visions
through digital imaging by utilizing the tools and technology available to create
designs that would otherwise be difficult and costly to capture through photography.
Design
- Direct Mail
Direct mail can come in a variety of shapes, sizes and media
depending on your stated objectives. From a 6” x 8” postcard to
a 3D package, direct mail can be tailored to a specific target audience with
specific goals in mind or can be created as a generic piece to convey a message
or prompt the audience to contact you for more information. Whatever the objective
might be, Synergy Network can assist you develop the right direct mail piece
to illicit the desired response of your target audience(s).
