Synergy Network, Inc.

Marketing - Market Research & Analysis

Synergy Network engages in extensive market research to assess your industry’s activities and trends, competitors, and the perception of your company in the marketplace. With a clear understanding of the above factors, we can begin to develop an integrated strategy to help you reach your goals.

Marketing - Strategic Marketing Plans

The first step to ensuring success is creating an intelligent road map that details the direction your company is headed and the best route to take. Synergy Network’s integrated strategic plans are designed to help you meet your company’s goals within your stated budget.

Marketing - Strategy

Strategy is the fundamental element to any marketing communications activity or project. We believe it is much easier to reach a desired destination if you know how you are going to get there! So, before we begin working on projects for our clients we look at the current strategy of our clients or assist them create a new strategy that suits their current goals and objectives. While it is important to determine how we are going to reach our destination, it is equally important, (or some times more important) to determine exactly where we currently are! Over time, marketing strategies should be revised to reflect current trends and market conditions so that you are changing with your market and not working against it.

We work closely with our clients to assist with marketing strategy to meet their short and long-term objectives. By researching competitors and market trends and immersing ourselves into our clients business, we are able to map out a course of action and provide the strategic direction needed in order to successfully attain their marketing goals.

Marketing - Branding & Corporate Identity

We view branding as the right vision, message, and medium to convey your company’s uniqueness to its target market. At Synergy Network, we have the experience and talent to define and create memorable brand equity that powerfully communicates your company’s mission, position, and core values.

Marketing - Public Relations

Effective communications is essential when conveying messages to your target audiences. Synergy Network provides an integrated approach to public relations that helps companies utilize a variety of marketing tools to maximize the impact of a campaign. From developing media kits and writing and placing press releases to developing full-feature news articles and creating outreach activities, Synergy Network offers a comprehensive approach to your public relations efforts. Through our design services, we can also enable our clients optimize media coverage with illustrative images that help tell your story, or with broadcast-quality animations that explain a technology or process in greater detail.

Marketing - Media Planning

Brilliantly creative advertising will not generate the ROI if the placement is not well-planned. Synergy Network can assist our clients with media planning and buying, creating well-balanced exposure through all mediums to maximize the advertising investment. We look at all of the elements of media planning from strategically placed ads to efficiently managing advertising budgets.

Marketing - Marketing/Sales Collateral

Developing an intelligent, strategic plan for sales support materials is essential to supporting your sales activities. Synergy Network will plan, execute, and manage the development of brochures, catalogs, data sheets, direct mail pieces and tradeshow graphics to ensure the success of conveying the proper messages to our clients’ target audiences. Plus, once you have created the pieces you will need to know how you will get them into the hands of your audience. We can research mailing lists, manage direct mail efforts, etc.

Marketing - Copywriting

Developing creatively worded materials for clients that speak to their target audiences in many different and diverse industries is not always easy. At Synergy Network, our account management teams have a wide range of experience in marketing activities as well as creating the properly worded text for the materials developed around those activities. We work directly with our clients to extract the most important information about their business and or products .Key messages are established in advance in order to make sure they are incorporated into all materials that we develop.

Whether we are creating a brochure, media kit, web site or direct mail piece, Synergy Network can create creative copy for your marketing needs that speaks to your target audience in an effective method with your stated goals in mind.

Marketing - Market Intelligence

Market intelligence can cover many areas – from information on your customers, to information on the competition, or even information on the market as a whole. A sampling of market research Synergy Network can provide is detailed below.

Market intelligence can be used as background to develop successful strategic marketing plans for competitive advantage. This report would include vital information on markets and competitors, and an analysis of the data with suggested strategies for success.

We can deliver market research reports for almost any industry - detailing market growth trends, market environment, forecasts, product trends and more.

Advertising campaigns can be expensive, and targeting is vital for success. Use ad testing to get the most out of ad dollars by getting feedback from the target audience prior to launching an ad.

Our research capabilities extend to legal research for trademarks, logos and taglines, etc. Our search capabilities cover over 20 million US businesses.